Hi there! I’m Jo - Pro-Age Advocate, Writer, Podcaster, Researcher. 

Hi there! I’m Jo - Pro-Age Advocate, Writer, Podcaster, Researcher. 

Welcome! 

I created The Midlife Movement in 2018 to reach out a hand to my sisters coming up behind me who were about to hit peri-menopause. Though it started as a membership, it has now evolved into a platform to explore all facets of Midlife and Beyond through conversation, research and publishing. 
 
We women over 50 are a social & economic force to be reckoned with. Isn't it time we tuned out the noise and nonsense around ageing? For we only become invisible when we stop seeing ourselves! 
 

Services 

The Midlife Movement 

Challenging outdated attitudes to midlife and growing older -  
starting with the woman in the mirror! 

Writing & Publishing 

p50 Media is a small, indie publisher created to publish books by  
the Midlife Movement team. 

About Jo 

I've always been interested in stories: those that are true, those that we are told and those we tell ourselves. In ancient cultures, the role of the storyteller was to memorise and re-tell the stories of the culture and the people in it. 
 
Being seen and heard is as powerful as being loved - taking the time to truly, deeply listen to another human being is a form of love. A form that is sorely needed in our ever more emotionally disconnected world. 
 
Most of us have a need to share our thoughts and feelings. Storytellers bear witness to our existence. Stories help us to make sense of the world and our place in it. Historical, cultural, political and personal - we are the sum of the stories we are told and, crucially, those we choose to believe. 
Over my lifetime, I've picked through my own stories in search of truth and meaning. It's been a long, sometimes painful, but ultimately fulfilling process. As I've become older, I've begun to reach a place that sometimes, just sometimes, feels like peace. 
 
My working life has been full of stories: 
Brand Photography allowed me to tell entrepreneurs' stories, helping them to attract more aligned clients. 
Through 121 coaching, I helped women 45 plus who want more from their next life phase to unpick the stories that are holding them back and to begin to create new stories that have the potential to make them happy. 
Now I write about the culture of ageing and, in fiction, women in midlife and beyond are my protagonists. 
 
I've been married for more than four decades and we have four children, four children-in-law and ten grandchildren. They are my blessings and, together, they form the greatest story of my life. 
 
How might I help you to tell YOUR story? 
Jo Blackwell Midlife and Beyond

Contact me 

Get in touch for press enquiries, sponsorship opportunities, speaker requests and to suggest podcast guests. 
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