Business Story - Karen Skidmore Ltd
Posted on 27th November 2023 at 23:23
I first became aware of Karen when I read her first book, "Shiny Shiny - How to Stop Being a Social Media Magpie". But it wasn't until I attended one of her regular "Ignite" morning workshops that I fully appreciated how insightful she is as a business coach. Becoming part of Karen's trademark, year long Momentum "Grow Strong" Mastermind was one of the best investments I made for my business.
So it was my pleasure to attend her 2023 summer event for Momentum members as official photographer. I always relish the opportunity to capture the unique flavour of an event, especially one such as this which reflects the supportive and friendly environment Karen and her team have created within the Momentum Grow Strong Programme.
The images captured at this event have been used to illustrate the latest Momentum brochure. Showing what you do is always so much more powerful than telling alone and I'm really pleased to see how Karen and her team have combined words and pictures in their marketing materials. It's so much easier for a potential client to imagine themselves working with you when they can actually see you in action, with your clients.
If you hold events like this for your clients, it's a smart move to plan ahead and make the most of having so many clients gathered in one place. In my experience, most are happy to agree to appearing in your marketing. Especially if you offer them the chance to download a headshot or two (with the permission of your photographer.) Alternatively, you could offer to gift them a professional headshot as a perk for attending your event.
Don't forget to allow some time in the schedule for some up to date headshots of you and your team! I'd recommend early on in the day while you all still feel fresh.
If you're planning an event like this for your business or organistaion and would like to discuss how to make the most of it for your marketing, you can book a free, no obligation call with me using the calendar below.
After the event, Karen wrote: "Jo has an incredible eye to create beautiful photos, and really takes the time to understand what you want from the photoshoot."
Buy Karen's latest book: "True Profit Business: How to play your bigger game without burning out."
Find out more about the Momentum Grow Strong programme at https://karenskidmore.com/
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