Why Personal Branding Photography?
Posted on 14th April 2023 at 16:11
We all know the old adage: “People buy from people.” Long gone are the days when we could hide behind a logo, or simply let our work speak for itself. We live in a visual world, a world where we make ourselves and our daily lives accessible in so many ways, where, thanks to social media, people believe they “know” us.
But it's not enough any more to simply be the "Face of your Business". Particularly when selling personal services like coaching and therapies, potential clients want to feel that your personality and values are aligned with theirs. They sense authenticity, and you need to reveal a little more of yourself than you in "work mode”.
“Your personal brand is what people say about you when you leave the room.”
So, for example, if you are a mindfulness coach posting about work life balance, show pictures of yourself "walking your talk" - having coffee with a friend, walking with your dog etc. This will attract the clients that align with your values and goals and repel those who don't - which can be almost as important!
To help you increase your "know, like, trust" factor, we will shoot in "stories".
A "story" in this context is a set of images showing a certain aspect of your personality, work or life.
“Personal branding isn’t about coming up with a complicated strategy. Rather, it’s about knowing who you are and what you stand for, and then finding ways to make that visible.”
- Shelley Zalis, Forbes Magazine
At your pre-shoot consultation we will dive deeply into your values and the culture of your business and pick 2-3 stories to cover in that session. Each session will provide you with up to 60 fully finished images - enough for you to post daily Mon-Fri for 3 months!
If you opt for regular shoots, over time you will build a whole bank of images you can use over and over again, saving you even more time and money, as well as making you money by attracting more of the right clients into your business.
“It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online and in the new business world is pretty much the game.”
- Gary Vaynerchuk
How might you tell your unique story through branding images? Download the checklist below for some ideas. Then get in touch to arrange a free and friendly chat.
Tagged as: Brand Photography, Personal Branding
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